SEO & AI search
Can people find your organization online?
If someone searches for the services you provide, your organization should be easy to find. We help nonprofits improve both traditional search rankings and visibility in AI-powered search experiences.
"Clarity is the new creativity."
— Donald Miller, StoryBrand
Fundamentals
What is SEO?
SEO stands for Search Engine Optimization. In plain terms, it's the ongoing work of helping people find your organization when they type a related question into Google.
It's less about tricking a search engine and more about being genuinely useful — publishing clear, well-organized answers to the questions your community is already asking.
What's changed
What is AI Search?
More and more people are discovering organizations through Google AI Overviews, ChatGPT, Perplexity, Claude, and Bing Copilot instead of scrolling through traditional search results.
These tools read the web, synthesize answers, and increasingly cite the sources they trust. Being one of those trusted sources requires content that is clear, well-structured, and easy for a machine to accurately summarize.
This is often called AEO — Answer Engine Optimization — and it's quickly becoming as important as traditional SEO.
How we optimize
How do we optimize for both?
The same fundamentals help you rank in Google and be cited by AI tools: helpful content, clear structure, honest expertise, and a site that loads quickly and is accessible to everyone.
- Website structure and navigation
- Genuinely helpful content
- Thoughtful internal linking
- Schema and structured data
- Well-organized FAQs
- Clear page organization
- Fast performance
- Accessibility as a baseline
- Topical authority over time
Services
What's included in an SEO engagement?
Starting at $—
- SEO and AI Search audit
- Keyword and question research
- Technical recommendations
- On-page content optimization
- Local SEO for community-based work
- Google Business Profile optimization
- AI Search (AEO) content structuring
- Analytics and reporting
Our process
How does an SEO engagement unfold?
Audit
A clear look at how your site is performing in search today and what's holding it back.
Research
The questions your audiences are actually asking — in Google and in AI tools.
Optimize
Content, structure, and technical improvements aligned to those questions.
Publish
New pages and updates written to be genuinely helpful, not stuffed with keywords.
Measure
Ongoing reporting on rankings, visibility, and referral traffic.
FAQ
Frequently asked questions
How long does SEO take?+
Most organizations start seeing meaningful movement within three to six months. SEO is a compounding investment — the work you do in month one keeps paying off in month twelve. There are no legitimate shortcuts.
What is AEO?+
AEO stands for Answer Engine Optimization. It's the practice of structuring your content so AI-powered search tools like ChatGPT, Perplexity, Claude, Google AI Overviews, and Bing Copilot can accurately summarize and cite your organization when someone asks a related question.
Do nonprofits need SEO?+
If you rely on people finding your services, discovering how to donate, or learning about your mission online, then yes. Referrals and word-of-mouth are wonderful — but they're not enough on their own to keep a mission growing.
Can you improve our current website?+
Yes. We frequently improve SEO on existing websites without a redesign. If a redesign is genuinely the right path, we'll tell you honestly rather than upsell you into one.
Let's talk
Ready to amplify your mission?
Whether you need a website, fundraising campaign, branding, or ongoing marketing support, we'd love to learn more about your organization and explore how we can help.